Don’t try to fit every keyword into your 120-character LinkedIn headline. Search engine optimization (SEO) is important however, there are other sections of your profile (About, Experience) that can be optimized with the right keywords. If you’re fine working remotely, skip it. If location is vital in your job search, then add your city or state as a keyword. Base your use of keywords on what’s most important to you. However, keywords shouldn’t take precedence over your USP. Including a few keywords in your LinkedIn headline is definitely a good idea. Use accessible keywords that will help the right people find you. Instead of using “account growth specialist,” you could identify yourself as a “sales associate” or “sales manager”-terms that are easily understandable.
Steer clear of jargon and use language that your audience understands. While you might think that calling yourself an “account growth specialist” will make you stand out, the term will likely confuse recruiters and potential clients. Is there a common piece of input you could highlight? You can also find inspiration in the LinkedIn profiles of successful executives that work in a similar space to see how they articulate their company’s USP. If you’re not sure what your USP is, read through positive feedback you’ve received from past co-workers and/or clients. For example, the headline for a video editor might be:Įxperienced video editor | Creating professional, attention-grabbing sales videos that convert Explain what you offer and how you can help others. Think of the USP as a tagline for your personal brand. Instead, explain your unique selling proposition (USP)-what differentiates you from everyone else on LinkedIn.
The “Experience” section of your LinkedIn profile covers your current and past job postings, so your headline shouldn’t just list your role (though it’s a good idea).
Focus on what makes you special, not just your title
#Linkedin header how to#
We’ll show you how to make the most out of this short blurb at the top of your profile by coupling best practices and a LinkedIn headline generator.
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